Harnessing the fun factor to bring young people into contact with the Lotus Products

I am delighted to see that Lotus are making special efforts to connect young students during the upcoming Lotusphere event. The Lotus community is very vibrant and the people who work with the Lotus products tend love them and be very loyal. However since Lotus products are not really aimed at the consumer market, many young people who are studying computer science are not even aware of their existence.

The Lotusphere conference which is happening next week in Orlando, Florida is the biggest event in the year for the Lotus community. It combines education and fun in a way that really helps build enthusiasm for Lotus products.  Normally this event is only attended by people who are already working with Lotus products, but this year a special initiative is being undertaken to help connect with the next generation of IT professionals - we are expecting over 500 students from local universities to attend Lotusphere on our special college day 31st of January,

In addition a special Xpages contest for students is being run in conjunction with a business partner. Because of all of the great results from the Hackdays inside IBM I am confident that we will get great results from this contest.